1Source: Small Business Administration, 05/21/2010, http://www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV_MARKETINGFAQS.html
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315 York Street | South Houston, Texas 77587
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A Business Without A Sign Is A Sign Of No Business
According to the Small Business Administration,
"Signs are the most effective, yet least expensive, form of advertising for the small business."1
According to the Small Business Administration,
"Signs are the most effective, yet least expensive, form of advertising for the small business."1
Sign of Success:
The importance of a sign for your business weighs heavily on your success. "A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers."1 And as one industry professional put it "A business without a sign is a sign of no business."
The importance of a sign for your business weighs heavily on your success. "A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers."1 And as one industry professional put it "A business without a sign is a sign of no business."
From a business perspective, a sign should not be viewed as an expense, but as an investment. You pay for the sign once, yet with proper maintenance it will last for years and become a return on your investment many times over.
With this investment approach in mind, select a sign company that can meet your needs.
There are five primary functions that are important when searching for the right sign company. Some companies perform all five functions while other specializes in one or two and have an agreement, partnership or contractor to do the others.
What are the five primary functions when searching for a sign company?
- Sign Design
- Permitting
- Manufacturing
- Installation
- Sign Maintenance